GYMS & FITNESS
Members quit slowly, then all at once.
A canceled membership was visible for six weeks in the visit data before the email arrived. The rented studio platforms record attendance; they do not act on it. We build gyms and studios systems that see the churn curve early and run the business around retention, which is where the money always was.
The way it works now
The membership platform takes its monthly rake and shows you a dashboard about the past. Attendance drops go unnoticed until the cancellation. Class schedules and waitlists are rigid, trainers manage clients in their phones, and your member data (the most valuable asset after the lease) is formatted to be hard to leave with.
What custom looks like
Retention infrastructure: attendance-pattern monitoring per member with intervention flows (a note from their coach, a class suggestion, a check-in) triggered at the drop, not the cancellation.
Membership, class, and waitlist management shaped to your actual model: punch cards, unlimited tiers, small-group programs, challenges, whatever you run.
Trainer and program tooling: client progress, session packs, and scheduling in the business's system, not the trainer's phone.
Where agents fit
The re-engagement sequence when a regular goes quiet, personal enough that it reads like the coach noticed.
Class-fill from waitlists and last-minute cancellations.
Failed-payment recovery, which at most gyms is a five-figure annual leak handled by nobody.
Sound like your shop?
Tell us what your week actually looks like. First conversation is free, and it is with an engineer.