ROOFING
Know the roof before you knock.
Roofing is a data business wearing work boots: measurements, storm maps, insurance paperwork, crew schedules. We build roofers the whole chain, from the first lead to the final supplement, instead of the lead-gen half everyone else sells.
The way it works now
You buy leads, and the interesting part starts after: someone drives out to measure, the estimate lives in a PDF, the insurance claim lives in the adjuster's voicemail, and the supplement you were owed dies in a folder. Storm season is a fire drill run on group texts. This is exactly the sector we mean when we say lead gen is the first link, not the chain.
What custom looks like
A pipeline where a new lead is automatically enriched: satellite imagery and aerial measurement of the roof, county ownership records, roof age estimates, so your estimator walks up already knowing the squares and the story.
Insurance claim tracking built around the actual claim lifecycle: inspection, scope, supplement, depreciation release, with every document and photo attached to the job.
Crew and material scheduling that survives a hail event: when fifty leads land in a weekend, the system triages by roof value and claim viability, not by who called first.
Where agents fit
Disposition and follow-up on every lead, automatically, in your voice, until it books or genuinely dies.
Supplement drafting support: the agent assembles the photo evidence and line items your supplement writer needs, cutting days off the cycle.
Post-install outreach at year two and year ten, because the house you roofed is your best future customer and your best referral source.
Sound like your shop?
Tell us what your week actually looks like. First conversation is free, and it is with an engineer.